Vivid Voices presents the second in its new webinar series from Vivid Resources, Prototypes, Permission + Possession, featuring Dan Klyn and presented by Laura Hunter.
Webinar with Dan Klyn – Prototypes, Permission + Possession
Vivid Resources and Vivid Voices brings you speaker, author, IA Professional and UX Influencer – Dan Klyn of The Understanding Group (TUG)
Dan Klyn’s focus in teaching and in practice has been to apply lessons from close study of architects and architecture in the built environment to the architecture and design of places made of information.
Before co-founding TUG, Dan developed information architecture, e-commerce strategy and design for brands such as American Girl, Harley-Davidson, Brookstone, NOOMA and TJ Maxx and manufacturers including Herman Miller, Seagate and Lumber Liquidators.
“And while there’s nothing to see here, or anywhere else in Wurman’s oeuvre, about testing a prototype or dummy with end-users,* I think information architects and UX folks can take some helpful cues from RSW’s obsessive focus on connecting well with stakeholders through an artifact that “talks” even while being dumb. Getting gatekeepers to interact with a prototype themselves, to enable an experience with the heft, and dimensions, and tangibility of a nascent idea that’s not proxied through observation of another’s use.”
*RSW does not believe in testing products with end users. Ever. Once, in what I’m certain was an unconscious parallel to Salvador Dali’s famous response after having been asked about using drugs, Richard said to me “I am the mall intercept.”
In this 1-hour webinar, Dan will discuss:
- Richard Saul Wurman’s affection for “dummies”
- How to connect with stakeholders through an artifact that “talks” even while being dumb.
- Understanding the journey from
Prototype to Permission to Possession